There’s been a lot of buzz in my writing chapter lately due to the fact that two of our members, AC James and Kathy Kulig, recently published a box set with other writers and the collection just went wild. Hit both the New York Times as well as the USA Today best seller lists. Congratulations to both of them. It’s so nice to see friends achieving their goals. Gives the rest of us some hope.
With that in mind, I’ve decided it was time I delved into the intricacies of marketing. I was a marketing minor in college and have two rather extraordinary marketing geniuses in my family, so I am hoping it’s genetic. My aunt, who gave me my first typewriter back in the 70s, was a marketing CEO for companies such as Heinz, Planters and Lifesavers. My cousin is one of the youngest CCOs for a large media corporation. And while I can’t claim fame to any marketing job I’ve ever had, I hope to glean some insight into what makes people want to buy.
In writing, I had always thought it was quality. Write a good book, people want to buy it and they tell their friends. But in today’s tech savvy world, that is no longer the case. You have to push your work everywhere, on every platform. Bombard Twitter, Facebook and Instagram with promo blips that thousands of people will see all at once. Get yourself out there.
There is also the stipulation of longevity. Unlike some authors, I cannot spit out a book every three months in order to keep voracious readers knocking on my door. It takes me a year to write a book, sometimes longer depending on what’s going on in my life. The fact that I have a demanding full-time job with a 3 hour round trip commute doesn’t help. I know I make excuses when the muse doesn’t come knocking and it’s something I have recently beat out of myself by joining with a great group of writers who push me and hold me accountable.
That aside, the point is to get your work out there. And here I am. My next book, “Love in the Stars”, which is book two of the Lambourne Legacy series, should be completed in the next two weeks and, by some miracle, will hopefully be in print for you all by September. Maybe even earlier.
If you are unfamiliar with the Lambourne Legacy, the first book “Earl of my Heart” is still available at any number or retailers, including Amazon.